Apple's streaming music problem

Apple's streaming music problem

People wish to have their music," Steve Jobs aforementioned. But now Apple's streaming music problem. "The subscription model has unsuccessful to this point ... ne'er say ne'er, however customers do not appear to have an interest in it," he told Associate in Nursing enquirer in 2007. Were he alive nowadays, Jobs may be rethinking that stance: Customers area unit interested; some twenty million acquired music subscriptions last year. Meanwhile, Associate in Nursing calculable eighty million faucet into "freemium" streaming services like mythical being and do-nothing. Apple's streaming music problem. A decade when the iTunes Store opened and adjusted the approach individuals purchase music (it can pass the one hundred billion downloads mark this year), another technological shift is remodeling listening habits -- and in several cases inflicting music fans to pare their dependence on Apple.